MBM & ‘thecoolschool’ HISTORY
In 2014 “thecoolschool for music business studies” was founded by Kenny Kerner and Chris Fletcher who together had over 75 years of hands-on industry experience in booking, personal management, music journalism, artist development, touring and career counseling. As our live events have grown, so has our desire to provide step by step guidelines on how to make money with your music.
RE-BRANDING! In 2016, we re-branded our name and launched MusicBizMentors which continues panels & workshops about 6 times a year. Putting our programs on facebook live has allowed us to connect with musicians around the world. Our mentorship is popular because the music business professionals that have joined us, are chosen because they work with musicians, at all levels, and truly deliver the information you need to move your music career forward. We believe in making step-by-step programs to provide the help you need to achieve your individual music goals. We are probably one of the few organizations who like to work with brand new artists, who need specific questions answered, without making you dishing out loads of money on courses that just are not a great fit for your needs. While 2020 seems like a bust for many musicians, we see a bright future in 2021!
NETWORKING THROUGH AN ONLINE COMMUNITY
Fall of 2020, we are launching a special facebook group where we can answer your individual questions one-on-one and adding direct coaching programs if you need individual attention. 2021 we have some surprises for you as we grow our MusicBizMentors programs which will include FREE webinars and online mini courses PLUS continued interviews with music business professions and musicians, who work in the industry today, to give you the advice you need to put 2020 behind us and really help your music career grow.
Whether you decide to come for a workshop, connect with a musicbiz mentor or be part of a panel, music event, facebook group or need some individual coaching, our mission is to provide a supportive network of music friends and industry professionals who will definitely help your music career grow tenfold!
Co-Founder of thecoolschool
Coast to Coast Music, CEO
Artist Development, Tour Coordination, Music Business Instructor, Coach/Mentor, Industry Panelist and Author
Hailing from Philadelphia, Chris Fletcher moved to Los Angeles to begin her independent Touring Coordination & Promotion Company, Coast to Coast Music, in 1989. Fletcher plans regional tours, directing more than 100 paid performances for her roster clients. Along with navigating live events and tours though the College and Festival booking conferences, she has single handedly run a small record label, secured grants & sponsorships for managed artists and was a publicist for seven years. Fletcher currently works with Multi-platinium Songwriter & performer Harold Payne, Brazilian Globe Music Award Winner Anna Beatriz and is adding 2 more music acts to her roster who she works on individual music.
Chris Fletcher also continues to teach in the Music Business program at Musicians Institute and conducts 2 to 3 hours a week as a private career mentor. She has taught a course in Artist Development for the UCLA Extension Program and is often a presenter at music business seminars at organizations like: SongAlive, CSU Long Beach, USC, UCLA, CSU Northridge, The Folk Alliance, Western Arts Alliance and NACA.
Co-Founder of thecoolschool
Record Producer, Multi-Platinum Songwriter, Personal Manager, Past Founder & Director of the Music Business Program at Musicians Institute
Kenny Kerner was a record producer with 18 gold and platinum awards (KISS, Gladys Knight, Jose Feliciano, Badfinger), a prolific songwriter, a noted journalist, a publicist, personal manager and a distinguished author. But there’s much more: As the creator and former Director of the most innovative curriculum in industry education – The Music Business Program (MBP) at Musicians Institute (MI) – Kerner extended his knowledge to the next generation of industry mogul.
Kerner also worked as an account executive at a PR firm repping Jay Leno and Michael J. Fox. On the management side, Kerner handled many of the day-to day operations for a roster of top acts including KISS, Starz and Billy Squire. In addition to being a featured writer for Cash Box, Kenny served as feature writer & editor for HITS, Gig Magazine, the TAXI Transmitter and was Senior Editor at Music Connection for nine years.
Sadly in May of 2014, Kenny made his transition to the great beyond. It is only with the support of some wonderful industry professionals, that we have continued his dream to grow these music business education programs. Without his relentless push to form thecoolschool, this venture would not exist today. We honor his dry, funny, determined spirit with every new mission we accomplish at thecoolschool.