In the past year, many large events have discovered how to present music performances virtually. If you are just sitting waiting for venues to open so you can perform, I feel you are missing opportunities because these virtual performances are here to stay.
The venues and events that have embraced doing their events online will survive. And when live performances open to the public, the smart events will offer it both in-person and virtually. I predict the ticket price, to be in the room, will cost more; and I see people willing to pay more, because let’s face it, there is really nothing like being in the room when live performances happen!
For almost the entire last year, the world and musicians have been adjusting and learning how to view, perform and communicate virtually. If any of you are fighting this….I am suggesting you get with the program. The music business changes about every 6 month and the virtual world of music is going into its 2nd change cycle since COVID began!
Here are some facts for you:
- Facebook and Instagram report that 800 million people per day are watching live stream music events.
- The Brandsintown survey says 84% of live stream viewers said they will continue to watch even after in-person concerts return AND 70% would be willing to pay for live stream concerts.
- PLUS 67% are more likely to buy a ticket to similar event after watching a live virtual performance.
Do how to you get into the virtual performance game?
Just this week, the Far West Folk Alliance featured Dan Navarro doing 3 one hour live events sharing how he has been doing virtual events successfully for almost a year (see the links below). He begins with talking about just using his phone and a regular lamp to light his facebook virtual performances and then graduating to other mics, lighting and streaming platforms. You have to watch these suggestions! Dan has done his research.
What I love the most about Dan’s suggestions, is he encourages musicians to “stay consistent with the day and time, keeping it simple until you can afford more and getting creative with what you are performing.” Dan has been mixing it up too! Doing 3 performances a week, one on Facebook, one on YouTube and a Twitch on Saturdays. Also being open to take requests (for a donation) and having fans suggest entire set lists and cover songs, he never thought about putting together himself, is making each show feel unique and helps HIM feel creative with his own material.
The BIG discovery for all of these artists that continue to perform virtually? They all feel connected to their fans, friends and family! This is all about collecting a community of people, who love the artist but NEED music to get them through the everyday! Growing community, this way, will only help when you are ready to go back on the road.
Making money virtually.
Number 1, you MUST put a paypal & venmo link in your top description of your live performances. Announce: “This is a free concert but if someone wants to donate, it is at the top of the feed.”
Start with the free events on facebook live with your donation paypal. Do a bunch, at least 20 or until you see your views and comments grow to at least a few hundred. Then it is time to expand. (Remember to reply to every comment after the event!)
Here are some money making virtual performance ideas for you. Just note: Every time you to do a paid ticket service, make sure your fans know how it is being offered by doing a live promotional short invitation, from you virtually, on whatever network you are doing your events.
- Do a Twitch or Zoom concert for a paid donation or ticket price. When you do this, you will have to get a little techie, or have someone help you set up getting a link to receive the money, require an email to sign up and then send the link to the ticket purchaser. If you want to keep is simple: You could just have people email you, keep track of the paypal and then send them a link… but that will take some time on your part.
- When you do any type of paid ticket event, have someone else read the comments and respond or read them to you if they think there is an important comment or idea from your fans.
- You can start a PATERON subscription service where your fans pay one fee, per month, to join all your concerts or special dedicated events just for your subscribers.
- You may want to do a concert for 10 or 15 minutes and then do a “Pay to Stay” ticket or donation if your fans want to continue listening…. OR add a special ‘ASK THE ARTIST” question and answer OR perform new songs that nobody has heard yet. Offer something very special to stick around.
- Plan a Virtual Tour. If you have a mailing list that shows where your fans are in different parts of the country, maybe plan to do concerts exclusively, for only approved fans, if they live in certain areas. I find this a VERY interesting idea.
- Contact your area city departments and ask if they are doing any outdoor or virtual activities you can be part of. Cities have money to pay to do community events. (Upcoming events: April 21 Earth Day, May 5th Cinco de Mayo and maybe virtual street fairs or city anniversary parties)
- Don’t forget about the annual festivals. Some will cancel and others will book you for the summer or fall and if they can not do an in-person event, they will do a virtual event. Big events like: NAMM, Sundance, SXSW, Bonnaroo Fest, PlayOn Fest…plus many more have been successfully already doing these events. Check out your favorites to see if you can participate.
I hope some of these ideas will encourage you to jump into performing virtually. Remember, your fans want to listen, so give them what the want….get personal!
SOME RECOMMENDED SOURCES FOR YOU.
“Stream Now, No Waiting” Part 1, with Dan Navarro, it is now streaming on YouTube: https://youtu.be/FmmE56288FI