First, lets talk about what an Electronic Press Kit is. An EPK is a snapshot of who you are and what makes you unique as a musician or a band. For me if you have a website, it basically does the same thing.
WHAT DO I USE THE EPK FOR?
You can make one EPK that hits industry, press and for getting gigs. One like that may have to be 2 pages. You could to a little longer bio, but still keep it brief. Don’t repeat press quotes or the list of venues you have played if you already have a section for that. Remember this is a condensed version of all the accolades you have received that will impress the person viewing the EPK. I would recommend the EPK to NOT exceed more than two pages…a one page format is even better.
Here is a list of what an EPK should feature:
- Your artist summary bio.Only have a 30 word bio describing your music, any career credits/achievements. You can add a one press quote if the review is about your most recent music project. You may want to include that 15 second elevator pitch in quotes under you photo; that will give the help the reader play the right music genre in their heads.
- Accomplishments. If you have won any awards, Battle of the Bands, been played on radio, have great streaming numbers or even opened for a well-known band, make sure those are highlighted even more than any other think on the EPK. If you are just starting out, concentrate on other pieces of the EPK list!
- Music/video. Links to the current singles and 2 videos max. If you are using this to get gigs, one live performance video will be enough. You can always add a link to your YouTube page for more. Make sure you have connected a music/video player to the EPK so a link does not take the listener away from your EPK!
- Promotional photos. A great group photo should be included. Every press and booker wants to see what the act looks like. If you have a cool live shot, that will work too!
- Impressive performances. List your upcoming tour or make a list of the most impressive venues you have performed. Keep the list to 5 or 6 lines. Remember, if you want to play a festival, they will want to know you have performed at similar venues. A quote from a booker from a popular venue will also be impressive.
- Media quotes. I think 1 to 3 media quotes are enough for an EPK. Mix up the media if you can, having quotes from a festival you played, a music blogger or college radio station. If you have lots of quotes, you can place them in your specific sections like: Performances, Social Media Stats, or do the one sheet EPK and attach a sheet that says, “Look what the industry is saying. Don’t include fan quotes….although those recommendations are VERY important,
- Social Media links. Make sure you put the social media links you actively participate in. Having a link to Twitter, with no activity, will only hurt the impression you are trying to capture.
- Graphically pleasing. Again, this is a summary so make sure it looks good graphically. Look at the colors in your photos on the page and get it looking great by pulling out the colors from the photos for your titles & logo and contact information. If this seems too hard to do yourself, hire somewhere like Fiverr or check out Canva and you can do it yourself!
So, if you don’t have any media quotes or impressive performances, your bio will have to sell you to the reader. Maybe add 2 videos, instead of just one and you may include a band photo and a live stage shot. The mission of an EPK is to convince the reader to go to your website and see & listen to even more! Most important… get creative! Try to sit in the entertainment coordinators seat, try to distance yourself and think: “IS THIS IMPRESSIVE IF I DID NOT KNOW MY BAND?”