As a music manager myself, I spend much of my time working to push and support a few musician’s daily career. Many of you may think you need a manager, but truthfully, unless you are making a bunch of money and you are so busy you are not getting things done, you can do it yourself.
Yes, it takes organization, dedication and vision. You can do it!
As Indie Artists, I know you have a lot on your plate from writing and recording your songs, promoting and releasing those songs, booking gigs, keeping up with social media and creating “out of the box’ ideas to attract an audience. I have been watching many artists do a great job pushing their own career forward. Connecting your music mission with your best audience will bring all the attention you need to grow your career.
Here are some things that will you need to conquer before you will attract a manager or a business team that wants to work with you.
6 months to 2 years goal setting
You have to make a plan on what you want to achieve in the next 2 years, then do a 6 month action plan to take the stepping stones to reach your bigger goals. Yes, you need to look at what you have recorded, and succeeded in so far, and build on those great achievements. After all, this is your career. Dig deep…. I know you have the vision.
Continuous Music Creation
Are you continuously writing more songs? Just having 3 to 8 songs does not make a music career. If you are not finishing your songs….join a songwriting group or collaborate with another songwriter. Every song is not going to be a hit, but creating often will get you there! As you write more songs, you will get better at it.
Internal Team Effort
If you have a band and you are the only person trying to do all the business yourself, something is going to fall through the cracks. There are only 24 hours in a day! Every band mate should be contributing…some duties may include: posting to social media, researching how to get on playlists, contacting press to review your music, being the webmaster to make updates, registering your songs with the copyright office & with your Performing Rights organization or writing and emailing a monthly newsletter to your fans. Everyone can contribute!
Obtaining Your Own Website
It’s not enough to have a soundcloud and a YouTube. Get your domain name so you can finally get your music website. (Check out Wix, Reverbnation, Bandcamp or Bandzoogle, Linktr.ee). If you don’t have the money to hire someone, you can really do it yourself. You need to have one place that industry and fans can find you. NO EXCUSE!
Embrace Social Media
Pick whichever social media you like to work on and learn how to attract fans to that site. If you only have a facebook, you can do a weekly live music event even if it is just sharing a song, holiday thoughts or a guitar solo. Social media is here to stay, so you have to learn and participate if you want to make a mark in this music business. Check out Youtube to help you promote your music and gain more fans. (Check out what Damien Keyes YouTube channel)
Get Press Coverage
There are so many music blogs, online magazines and terrestrial radio stations that would love to review your music. Check out the Indie Bible, Submit Hub or check out a similar band on the rise and take note who is covering their reviews. You want people in the press and industry to recommend you so you don’t have to talk about yourself.
Explore ‘Out of the Box’ Ideas that Attract Fans
Performing virtually, selling cool merch, connecting with a charity or picking something fun to celebrate will get you the attention you need from new fans. Think about what everyone have in their hands…a phone and car keys? Are there cool merch items that people would use everyday and think about your music? Get creative.
Making Money Making Music?
If you are NOT making money making music, do you really expect a manager or team member to come on board? If you are making money performing, selling, placing songs, are you willing to share 10% to 15% with someone who is helping guide your career? Everybody wants to join a train already running full speed ahead; Be that train.
Commit to Learning the Music Business
With all the time the pandemic is giving you and all the webinars and online courses available to you, isn’t it time for you to learn how to attract more fans? (Join LinkedIn, get a free month and take as many marketing and business courses as you can make time for) It’s the beginning of a new year….start learning to really make 2021 be your best growth year! Depend on yourself to know the business.
Hire A Virtual Assistant
Need a graphic designer? OR help with executing your social media plan? Don’t have time to researching a new market of venues? Do you have to find an engineer to help you record or master your songs? Try Fivver, Upwork, Soundbetter, Flexjobs, or post a job or internship on LinkedIn. You can direct your assistant what you need them to do….watch how much you can accomplish!
So, I am pushing you to make this the best year every…it’s time to get serious about getting busy. If you still need help organizing your thoughts, contact us and we can connect you to a mentor for a one time consultation.