Let’s start with the question I left you with in Part 3: “ARE YOU WILLING TO DO 18 SOCIAL MEDIA POSTS, 3 PERFORMANCES AND CONTACT 30 PRESS CONTACTS IN THE NEXT 4 MONTHS TO LET THE WORLD YOU HAVE NEW MUSIC?” So this blog is about giving you ideas for your 3 videos (1 video per release), Live Performance options and planning your social media content.
We are hoping by this time that you have chosen your 3 songs you want to release within the next 4 months and those are recorded and ready to release to the world. Also, we just know you have completed the Business Essentials list from Week 1 that includes: Copyrighting your song, registering for a Performing Rights Organization (ASCAP, BMI or SESAC), chosen your distribution company to get your music up into many digital sites (like Spotify, Apple Play…etc), and you have, at least, a free website up & running (like Bandcamp or Reverbnation).
Looking at our calendar, you should have your Friday release dates. You will need those dates for the press and spotify. Also, you need at least 2 handfuls of blogs/magazines that fit your music chosen so you can start sending your songs. BUT REMEMBER, you have to also have a video for each release. So let’s begin with video ideas!
VIDEO IDEAS PER EACH RELEASE
It may feel daunting to brainstorm ideas for your videos, BUT since YouTube is the #1 network for finding music fans, you need a video with every release. The following ideas are quick ways to get a video done without costing an arm and a leg:
- LIVE PERFORMANCE VIDEO: Use a performance video of the first song to launch your first release. You can use a video from the past, a live one from a virtual performance or rent a rehearsal hall and use an iPhone recording. You can consider releasing a popular song where you already have a video for from the past and call it a “Re-Release.” If you know people already like that song, it can bring attention to you again. Hey! You can do what you want! These are all your songs!
- LYRIC VIDEO: Pick a song with good imagery with lines like…”Riding down the freeway”, “We saw the sun peek over the waves”, or “We sat waiting for the train to go by.” This way you can find easy free image you can find from a simple google search.
- SOMETHING FUN! Consider an animated video (you can search google and find the network that teaches you how to animate for $67!) OR do a fan contests asking for video images that make the listener feel happy, sad, excited….whatever emotion you need for your song. Using your audience’s photos/videos will get them excited to share the video with the world!
- OFFICIAL VIDEO: Consider this video for your 3rd release; along with the release of the entire EP! This should be the type of video that combines your performing the song with other photos and images. Maybe using footage from the recording studio, or an iPhone video of each of your members lip-singing part of the song. This ‘Official Video’ may take you some time to execute, so this is why we are putting this last.
REMEMBER! You don’t have to spend A LOT of money to get videos done. If you know iMovie, Descript or another simple editing program….go for it! If not, ask another musician who edited their video or try Fiverr to hire someone for $100 to do the entire editing job for you!
For each of your 3 releases, I am suggesting you find one live performance and do that the week of your release. Even if you do something virtual for the first 2nd the 3rd video, this video will be 3 months from now. I suggest you start calling NOW to get a Live IN-PERSON performance for your 3rd single and EP release! Here are some ideas of live events connected to your single releases.
- LIVE-IN PERSON. Let’s start with booking an in-person performance 3 months from your first release. You want to advertise this as you “EP RELEASE PARTY!” You can consider even getting a small venue, having only the most important fans attend in person and run part of the event virtually! PLEASE MAKE THIS SPECIAL! You deserve to celebrate this accomplishment!
- VIRTUAL INVITE ONLY. For one of the first 2 releases, consider doing a virtual “INVITATION ONLY” event on FBlive, Instagram or even zoom. You may want to consider some CHAT TIME with the audience and just perform acoustically for 15 to 20 minutes. Total virtual only 30 to 40 minutes. I would also ask for $10 or donation as your ticket price. Also, make sure the audience can see a paypal/vemno link to donate while you are performing.
- LISTENING PARTY : Consider a small event for your most active fans to attend in person and also putting part of the event up live virtually! A friend of my had a BBQ in their back yard and another rented a rehearsal hall. The idea is to preview recordings of the new songs. You may want to perform all the songs on the EP and spend the rest of the time hanging with the fans OR set up a stage and tell the audience the story that inspired the song and then have the audio play. Near the end of the event, you may want to show the new videos. Make sure whoever that attends has a chance to pre-buy the audio and let them walk away with a FREE item from the band!
- STORYTELLING: If you have a band who has full production of your songs and you feel like you can’t get all the tech that you need to perform live, you may want to consider doing a virtual event where you talk about the story of the song and then do the song acoustically. When I heard Anthrax do one of their songs acoustically on an radio interview, I decided, any good song can translate acoustically! TRY IT!
SOCIAL MEDIA CONTENT
So let’s say you have scheduled certain days to do social media posts to advertise your new music. Below are some ideas for content.
- CELEBRATIONS! Check out NationalDayCalendar.com. Everyday of the year there is something that is being celebrated. For instance, August 12th is “National Vinyl Record Day” and September 5th is “National Cheese Pizza Day.” Look at your social media dates and see if you can talk about something fun!
- MEET THE BAND. A friend did a “Breakfast with the Band” zoom where fans came on and they talked about breakfast…sharing memories and recipes! They ended the session doing singing their new release A cappella. What a personal touch!
- FAN CONTESTS. You need graphics and maybe images for your videos…do a contest with your fans and offer a small fee to the winner or Free merch and tickets to your next live events. Always make sure your give credit to those who have contributed and those fans will want to share that footage with the world.
- POLLS. Sharing with your fans your likes and asking others to comment theirs. This kind of interacting boosts your algorithms on all your social media.
- HIGHLIGHT EACH BANDMEMBER. Let each member tell live virtually about who they are, where they grew up, when they start music and maybe another past time they enjoy! Now, that will get the fans to like each member!
- MEET ME IN THE PARK!…AT THE MALL!…AT A RESTAURANT! Let fans know where you will be so you can meet up and hang. Make sure you have some free stuff with you and see if you can sing your new single wherever you are!
- COLLECT FOR A CAUSE. Many of us have a personal cause. I am talking about wanting to support the Heart Association because your Grandpa has suffered from heart trouble, or being a part of the AVON WALK that supports Breast Cancer Research. Maybe you can take some of the proceeds from one of your songs to donate to the cause OR contact the charity organization to see if you can be part of a fundraise event. You’ll meet people who have the same heart missions and many of those people can become MEGA-Fans.
Whatever you do on social media, you want to GET PERSONAL! Share who you are and what means a lot to you in your every day life. Hunter Scott from TRENDPR says, “ People will like your music but they will love you!”I hope some of these ideas fill you with easy, fun ideas to help promote your next EP to the world!
If you have other PR ideas, please share those with us at MusicBizMentors.com!