I am hoping you have been taking the time to create new music during these COVID times. For those of you who have been waiting for the past 11 months for the music business to go back to ‘business as usual’, I am here to tell you, get busy!
I know many of you think you should be writing songs for TV and movies. And yes, those markets are coming back and will need music for their productions. But not everyone’s song will be good in back of a goodbye scene or a car chase. We will be addressing how to write for TV & Film in future blogs, but for right now, I want to concentrate on “Are more people listening to music during COVID times?”
HERE ARE SOME REAL FACTS FOR YOU TO THINK ABOUT.
- According to the RIAA, total first-half 2020 revenues from recorded music in the U.S. increased 5.6% to $5.7 billion.
- Streaming music revenues grew 12% to $4.8 billion in the first half of 2020. This category includes revenues from subscription services (such as paid versions of Spotify, Apple Music, Amazon, and others), digital and customized radio services, including those revenues distributed by SoundExchange (like Pandora, SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as YouTube, Vevo, and ad-supported Spotify).
- The most successful music streaming service in the United States was Apple Music, as of September 2020, with the most up to date information showing that 49.5 million users accessed the platform each month. Spotify closely followed, with a similarly impressive 47.7 million monthly users.
So, what does all the above facts tell us? More people are listening than ever before and, it is just a guess, but many experts say the subscription services that have added during these COVID times will be kept because it is training people to listen in a entire new way. It only takes 2 weeks to change a daily habit, but the world has been doing their new listening habits for almost a year!
Are you holding back your music during these COVID times? Some of the facts above should convince you to get on the streaming bandwagon!
RELEASING YOUR ORIGINAL MUSIC
To be a DIY artist and to keep your career moving, you have to keep writing more songs. Not every song will be a hit, but they can still be magical gems that will mean something to your new and existing music fans. Here are my suggestions.
- Gather your songs together, even ones from the past, and evaluate your best 5 or 6 songs…the songs that people ask for over and over. Make sure they represent who you are today.
- Start thinking of what type of video and graphics you think would highlight the song. It is really OK to NOT do a big expensive video. Consider something fun! Ask your fans to send footage that shows what love to them and you will use their videos for love your song; ask fans to listen to the song and submit homemade graphics for your song (it can be a contest); or consider running lyrics, in another language, under your live performance. GET CREATIVE.
- Look at the calendar and pick your release dates (on a Friday) about every 6 to 8 weeks. Give yourself time to promote the new music to a few music blogs or press outlets to help with promotion.
- Make sure the songs are up online for people to purchase your music. Be on as many distribution outlets as possible. Today it so important to recognized networks for music are: Amazon, iTunes store, Google Play, Apple Play, Bandcamp and Reverbnation.
- Start a YouTube page so you can launch your songs to the world. Today, people want to see an image while listening to music.
- Consider adding your music to a service like Spotify, Soundcloud, Pandora, Deezer and TIDEL.
- Consider submitting for press. Some of the top Indie review networks: Hear Eyes Magazine, Pitchfork, The Young Folks, The Luna Collective, and Upset Magazine. A good press review can really get you the attention you need.
- Start participating in Music Blogs… like ‘Indie is not a Genre’, “Under the RadarMag.com or All Music.com. You want industry professionals and influencers to talk about your music to their listeners; so before you submit to a music blog, participate and comment before you introduce your music to the online influencer.
- Share your music on social media. Whichever socials you are on, people like to see footage of how the song was recorded, share the story that influenced writing your song AND get personal with your audience.
- Update OR get a website. Can’t afford to pay someone to do your site, checkout bandcamp, Reverbnation, Wix and Bandzoogle. Getting an official website not only makes you look like a professional musician but allows new listeners to find you among all the other indie music online today.
The 10 items above are all not difficult to do. Use the internet to grow your attention the billions of music listeners all over the world. It will still be a little more time before you can actually perform in front of new and existing fans, so take advantage of getting noticed by press, blogs and influencers that share playlist with their growing networks.
Keep writing and recording your songs. The more you write, the better you get. Don’t miss out on participating during this special time and push your music out to the world. If you take hold of releasing and promoting your best songs during these COVID times, you can grow your listening audience ten-fold!
PLEASE, consider sharing your music with the world. We need music to keep us all sane!
HERE ARE SOME READING SUGGESTIONS FOR YOU!
10 BEST MUSIC REVIEW SITES
50 MUSIC BLOGS TO SUBMIT YOUR MUSIC TO
10 BEST WEBSITES TO DOWNLOAD MUSIC