Let’s get REAL about the Music Business. You need to believe in yourself enough to develop as a musician before others jump in.
Here are few more questions to help you get you started:
*Do you have enough music written & produced to get started? One to three songs will not push you forward … strive for writing at least 10 to get you started. *Is your band rehearsed? Having a GREAT show is your calling card to the public! Make every performance count!
*Do you have basic social media up and current? You are on the phone so much…can’t you take some time to get into at least one social media platform a few times a week?
*If you are doing all of the above….move on the next section. If NOT, get busy and do those items above and come back to our suggestions.
KNOWING THE BUSINESS.
If you understand the recording process and booking your own shows, it will be an easier transition if you hire someone to help advance your career. Do you really think Mick Jagger does not understand or help direct every part of the Rolling Stones? This is called the music BUSINESS for a reason. Yes, music fits into the creative and art category of life, but you can be really talented but lack the understanding of how to promote & negotiate for what you want (including money). So – CREATE, PROMOTE & NEGOTIATE your way to the top! Stop whining & take a music business course, read a book or take an online course!
If you are saying…I hate to ask people to come to my shows, this ‘real’ talk is for you! That means after getting your business up and running you have to do some research on how you can get reviewers to write & share their love for your work. Yes, you can hire a publicist for $1200 a month (or more) OR you can start sending your music and live show notices to the press yourself. Start with local entertainment papers/listings, college press & radio and music blogs. Everytime you get a great review, share it with your social media and send it directly to the manager, producer, publishers, record company A&R or sponsors you would like to work with.
WORKING WITH A MUSIC TEAM.
So, you want to work with a team of music professionals. Everybody wants to jump on a train moving towards a growing audience. Keep watch on who the movers & shakers that are making things happen for their artists. Read a Music Connection or Billboard magazine cover to cover or catch the music news on DigitalMusicNews. Research who you may want to work with and then court them with your progress. PLUS remember to invite that manager assistant or record company executive (or even their secretary) to all your shows. Anyone who works for the company you want to work with you, can & will, spread the news that you have a great show. Anytime someone is promoted to a new music industry job, they will want to bring in their own talent to show what they can do. So RESEARCH possible team members, SHARE your press & reviews and KEEP INVITING professionals to your shows! When you connect with the right partners, get your agreements on paper before you let anyone guide your career.
MAKING THINGS HAPPEN!
Look, if it doesn’t look like some action is happening for you…make things happen! Start a social media contest to acquire a new logo, do a music or ticket give away from a facebook live event, find some music blogs or start one yourself! Think of ways to connect with your audience, then the recommendations will fly in!
IN 2018….STOP GETTING IN YOUR OWN WAY & WORK UP SOME CREATIVE IDEAS TO REACH YOUR AUDIENCE!
PLEASE SHARE WHAT CREATIVE IDEAS THAT ARE MAKING THINGS HAPPENING FOR YOU!
Coast to Coast Music-Artist Development & Tour Coordination MusicBizMentors.com….home of ‘thecoolschool’ events
Musicians Institute-Music Business Instructor & Career Counselor