As we get closer to the holidays, the word GRATITUDE seems to keep sneaking into my mind. Every musician I teach or is part of my roster, I ask them, “What would you like to give back to with your music?” Some people would call that good branding, I call it connecting with your heart mission.
When I was little, we lived in a middle-class neighborhood but with 5 kids, 3 bedrooms and one bathroom, I now realize that my parents had to do a lot of pushing and pulling of their finances to get us the Christmas presents we wanted every year. I felt like we really never went without in any part of our little lives! So, my heart took on collecting for Toys for Tots for the past 30+ years, as I can’t imagine waking up Christmas morning, as a kid, and not seeing a present under the tree! I have always hosted a party where my music friends would sing for the cause. I could not host a big event this year, so music friends donated live videos of holiday songs to bring light to my charity mission. (We raised over $500 just posting Holiday songs!)
So, what about you? Is there something close to your heart, where you would consider giving proceeds from sales of a song OR performing for a fundraiser to use your music for good? Maybe your Dad had a heart condition, your cousin has diabetes, your best friend was homeless for awhile or you, yourself, benefitted from someone who majorly helped you in your life? Think hard before you choose!
Besides making you feel good that you did something for mankind, aligning your heart mission with your music mission can connect you to people who have the same priorities. My marketing friend Hunter Scott from Trend PR never forgets to mention, “People will like your music but they will love who you are!” I think that is so true! By connecting your heart and donating your music to help a cause, you will gain fans, be offered other live gigs and you could get some great publicity for both yourself and your cause.
Every time a musician goes in with an open heart and good intensions to contributes to the less fortunate, something great comes out of it. When you play for a room full of strangers, those people come from all walks of life, so don’t be surprised if a music supervisor comes up to ask you about using a song you just sung or another wants you to perform a private gig. Stay open to your audience’s suggestions to perform for a summer concert series or even a skateboard event! These type of suggestions may seem out of left field, but these new ideas can open an entire new market of audience!
CHOOSING YOUR CAUSE.
So go ahead, choose your cause! Here some steps tips to get you started.
- Look at the nonprofit website and see if they have events
- Check to see if there is a contact for vetting your music idea
- Put your charity music campaign together
- Send the person in charge an email
- Join the charity’s facebook group, if they have one
- Share a song on the charity social media pages that connects to what the charity is doing (or, hey, write one!)
- Connect your charity idea and music as part of your music release campaigns
- Share your ideas with your own social media
You can really contribute and change the world for good with your music! Let me know what nonprofit you have chosen and about your successful campaigns at MusicBizMentors@gmail.com.
NEXT WEEK will be on WEDNESDAY at 1pm since THURSDAY is New Years Eve. SUBJECT NEXT WEEK: Simple tips to help you be more productive in 2021.